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PROJECT CALENDAR
WEEK 1: Lounge Setup & Gathering of Brand Assets
During the first week, your Brand Story Lounge will be fully set up and organized to prepare for the website customization phase. Inside the lounge, you will find the project overview, timeline, forms, and resources that will guide you through submitting the materials needed for your website.
we are here
this is where we are today
Once your materials are submitted, the images will be reviewed to ensure they are optimized for web use while maintaining strong visual quality. The website structure and navigation will also be confirmed based on the content you provide, making sure everything is organized properly before development begins.
By the end of this week, all assets should be collected and prepared so the project can move smoothly into the website customization phase in Week 2.
Actions Required:
By the end of this week, all assets should be collected and prepared so the project can move smoothly into the website customization phase in Week 2.
Actions Required:
- Uploading the portfolio images you would like featured in your website galleries
- Providing any short text sections needed for the site (such as introductions or descriptions)
- Sharing your contact details that should appear on the website
- Providing links to your social media accounts (Instagram and Pinterest)
- Uploading any additional content or information that should be included on the website
QUICK LINKS:
sign the contract →
settle the invoice →
onboarding form →
we are here
we are here
Wednesday: Portfolio Curation
Thursday – Questionnaire Submission Deadline
QUICK LINKS:
QUICK LINKS:
Today is dedicated to gathering your portfolio materials so we can present your work strategically in later phases. Focus on selecting projects that best represent the level and type of work you want to attract moving forward.
Actions Required:
Actions Required:
- Create a Google Drive folder for portfolio pieces
- Upload high-resolution project images
- Organize projects clearly by name
- Include project descriptions (if available)
- Confirm folder access permissions
This is the deadline for submitting your completed questionnaires and folder links. Your thoughtful responses during this phase directly influence the clarity, positioning, and authority of your website.
Taking the time to answer thoroughly ensures we build on strategy, not assumptions.
Actions Required:
Taking the time to answer thoroughly ensures we build on strategy, not assumptions.
Actions Required:
- Submit completed Onboarding Questionnaire
- Submit completed Website & Copy Strategy Questionnaire
- Make sure your brand asset & portfolio google drive folder is set to public so I access them seemlessly.
Date: February 25, 2026
Date: February 26, 2026
onboarding form →
Website & Copy form →
onboarding form →
Website & Copy form →
we are here
Friday – Strategic Review
date: February 27, 2026
Once your materials are submitted, we begin reviewing your responses and assets to prepare for the Blueprint phase. No additional action is required today unless follow-up clarification is needed.
Actions Required:
Actions Required:
- Check your email for any needed qualifications.
QUICK LINKS:
onboarding form →
Website & Copy form →
week 2: Website Template Customization
During the second week, the focus will be on customizing the Showit Edgar template based on the strategy discussed during our discovery call. The goal of this phase is to implement the clean, monochromatic design direction while ensuring your photography remains the central visual focus of the website.
we are here
we are here
Throughout this week, the template will be refined to match your preferred layout and browsing experience. This includes configuring the portfolio galleries, refining the navigation structure, implementing the footer layout, and integrating the FAQ and process section. Special attention will also be given to maintaining a minimal design while improving usability across both desktop and mobile views.
Images will be placed into their respective galleries, and interactive elements such as clickable gallery views and navigation behavior will be implemented. Additional elements such as social media links and contact details will also be integrated into the design.
By the end of this week, the fully customized website draft will be ready for you to review before moving into the revision phase.
Actions Required:
Images will be placed into their respective galleries, and interactive elements such as clickable gallery views and navigation behavior will be implemented. Additional elements such as social media links and contact details will also be integrated into the design.
By the end of this week, the fully customized website draft will be ready for you to review before moving into the revision phase.
Actions Required:
- Remaining available for any quick clarifications if needed during the build process
- Send us a message for any design-related concern
- Preparing notes or feedback for the upcoming revision phase in Week 3
QUICK LINKS:
Send us a message (Optional) →
View current website's look →
Review Feedback Guidelines →
we are here
we are here
Wednesday – Content Architecture Planning
Thursday – Lead Magnet & Conversion Path Planning
QUICK LINKS:
QUICK LINKS:
We outline the content direction for each core page. This includes identifying key messaging sections, trust-building elements, and conversion triggers.
We also determine how your portfolio will be structured to showcase authority and sophistication.
Actions Required:
We also determine how your portfolio will be structured to showcase authority and sophistication.
Actions Required:
- No action required
- Optional: Review shared outline (if provided)
We define how your lead magnet integrates into the site and map the funnel flow from opt-in to inquiry.
Call-to-action placements are strategically positioned to support clarity, alignment, and pre-qualification before booking.
Actions Required:
Call-to-action placements are strategically positioned to support clarity, alignment, and pre-qualification before booking.
Actions Required:
- No action required
- Optional: Provide quick clarification if questions arise
Date: March 4, 2026
Date: March 5, 2026
we are here
Friday – Blueprint Review & Confirmation
QUICK LINKS:
We consolidate the sitemap, content structure, and conversion plan into a finalized blueprint document.
This confirms the structural direction before moving into the build phase.
Actions Required:
This confirms the structural direction before moving into the build phase.
Actions Required:
- Review and approve the sitemap and structure
- Send us a message of your feedback if desired.
Date: March 6, 2026
week 3: Feedback & Revision week
During this week, you will review the first completed version of your customized website. This is the opportunity to carefully explore the layout, galleries, navigation, and overall browsing experience to ensure everything aligns with your vision.
we are here
we are here
Any feedback you provide will be reviewed and implemented during this phase. The goal is to refine details, improve clarity where needed, and make sure the final presentation of your photography feels polished and intentional.
Revisions during this phase will focus on adjustments such as spacing, text updates, image replacements, minor layout refinements, or navigation improvements. This stage includes one round of revisions to finalize the website before moving to launch preparation.
Actions Required:
Revisions during this phase will focus on adjustments such as spacing, text updates, image replacements, minor layout refinements, or navigation improvements. This stage includes one round of revisions to finalize the website before moving to launch preparation.
Actions Required:
- Reviewing the full website draft once it is shared with you
- Testing the browsing experience across desktop and mobile devices
- Submitting your feedback and requested revisions in a single consolidated list
- Confirming when the website is ready to move forward to the launch phase
QUICK LINKS:
Send us a message (Optional) →
View current website's look →
Review Feedback Guidelines →
Send website feedback & revision request →
we are here
we are here
Wednesday – Asset Review & Organization
Thursday – Final Call for Materials
QUICK LINKS:
QUICK LINKS:
We review submitted branding materials and portfolio assets to ensure quality, consistency, and readiness for development.
If copy has already been submitted, we begin reviewing it for structural alignment.
Actions Required (Website-Only Package):
If copy has already been submitted, we begin reviewing it for structural alignment.
Actions Required (Website-Only Package):
- Continue drafting and refining website copy (Website-Only package)
- Respond to any clarification questions regarding assets
Actions Required (Full Copywriting Package):
- Send updated copy feedback
- Remain available for clarification questions if needed
We confirm all required assets are received and accessible. This includes branding files, portfolio images, and written website copy (if applicable).
Clear communication at this stage ensures we begin construction without delay.
Actions Required (Website-Only Package):
Clear communication at this stage ensures we begin construction without delay.
Actions Required (Website-Only Package):
- Finalize website copy
- Prepare all content for submission
- Confirm all Google Drive folders are properly shared
Actions Required (Full Copywriting Package):
- Send updated copy feedback
- Remain available for clarification questions if needed
Date: March 11, 2026
Date: March 12, 2026
we are here
Friday – Submission Deadline
QUICK LINKS:
All materials must be submitted by today to proceed on schedule.
For Website-Only package, failure to provide finalized copy by Friday results in the implementation of a professionally written base copy to maintain project timelines. This base copy will follow the approved structure and positioning strategy.
Once all materials are secured, we are fully cleared to move into the build phase next week.
Actions Required (Website-Only Package):
For Website-Only package, failure to provide finalized copy by Friday results in the implementation of a professionally written base copy to maintain project timelines. This base copy will follow the approved structure and positioning strategy.
Once all materials are secured, we are fully cleared to move into the build phase next week.
Actions Required (Website-Only Package):
- Submit final website copy (Website-Only package only)
- Confirm all branding and portfolio folders are accessible
Actions Required (Full Copywriting Package):
- Send updated copy feedback
- Remain available for clarification questions if needed
Date: March 13, 2026
week 4: Technical Setup & Launch
During the final week, the focus will shift to preparing the website for launch. All final technical configurations will be completed to ensure the site runs smoothly and is properly connected to your domain.
we are here
this is where we will start
Date: March 16, 2026
This stage includes final quality checks, testing the website across devices, and confirming that all links, galleries, and contact elements are working correctly. Any last technical adjustments needed for performance and responsiveness will also be completed.
Once everything is confirmed, the website will be connected to your domain and prepared for publication. After launch, the site will be live and accessible to your visitors.
Action Required:
Once everything is confirmed, the website will be connected to your domain and prepared for publication. After launch, the site will be live and accessible to your visitors.
Action Required:
- Confirming the final version of the website for launch
- Remain available for last-minute confirmation
- Fill out the project feedback form
- Celebrating the launch of your new website 🎉
QUICK LINKS:
Send us a message (Optional) →
Confirm Final Version →
Project feedback form →
we are here
we are here
Wednesday – Core Page Build (About + Services)
Thursday – Portfolio & Lead Magnet Integration
QUICK LINKS:
QUICK LINKS:
We develop your About and Services pages, aligning storytelling with authority and refining how your process and expertise are presented.
This ensures your studio’s value is clearly communicated and expectations are set before a consultation is booked.
Actions Required:
This ensures your studio’s value is clearly communicated and expectations are set before a consultation is booked.
Actions Required:
- No action required
- Optional: Provide quick clarification if messaging questions arise
We structure and design your portfolio layout to showcase your projects with clarity and refinement. Visual presentation, spacing, and project flow are adjusted to support a luxury perception.
If applicable, we integrate your lead magnet opt-in and connect it to the appropriate funnel system.
Actions Required:
If applicable, we integrate your lead magnet opt-in and connect it to the appropriate funnel system.
Actions Required:
- Confirm portfolio image quality if needed
- Respond to any asset-related clarification
Date: March 18, 2026
Date: March 19, 2026
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Friday – Structural Completion & Internal Testing
QUICK LINKS:
We complete the primary page builds and conduct internal testing for responsiveness, layout consistency, and functionality across devices.
By the end of this week, your website’s core structure is fully built and ready for the refinement stage in Week 2.
Actions Required:
By the end of this week, your website’s core structure is fully built and ready for the refinement stage in Week 2.
Actions Required:
- Settle full invoice (for 2-part investment plan)
- Prepare for formal review during Week 5.
Date: March 20, 2026